The Role of Artificial Intelligence in Enhancing Advertising Creativity

Artificial intelligence has become a very important part in many aspects of life, starting with the mobile phone and ending with smart cameras and autonomous cars, as it is a complex evolutionary field that looks at defining human intelligence, determining its dimensions, and then simulating this human intelligence, and therefore this new science aims to understand the complex mental processes that the human mind performs during the practice of thinking and then translate these mental processes into equivalent calculations that increase the computer's ability to solve complex problems. Therefore, artificial intelligence technology has imposed a new concept on the field of advertising in general and on social media advertising in particular. Where it has become a modern trend in design that can be worked on and developed to reach the best possible results, and various advertising means have sought to apply this technology in order to enhance its important role in competing with each other, which leads towards pushing a large percentage of recipients to rely on it to follow ads, obtain information, entertainment and shopping, and artificial intelligence has great power on new media and social media.

While artificial intelligence has the ability to significantly improve the efficiency and effectiveness of advertising design, as it helps the designer create an inspiring environment that helps him create multiple images and visual treatments for a single idea for any product or topic and create an infinite number of designs with innovative colors, shapes, patterns, and visual treatments. Through inputs specified by the designer. But the results are not final and ready for advertising publication, but they also need the intervention of the designer to produce the design product in a final and professional manner. Thus, artificial intelligence has become a partner and design tool that the designer can use to meet constantly evolving business requirements.