The future of Packaging design industry in the light of Artificial intelligence spread

Document Type : Original Article

Authors

1 Advertising department - Faculty of Applied Arts - Damietta - Egypt

2 industrial design, fuclty of applied arts, damietta uni.

3 Industrial Design department - Faculty of Applied Arts - Benha University - Qalyubiyya

Abstract

In light of the unprecedented development in various forms of technology, especially artificial intelligence in all its applications and fields, we witness daily its intrusion into a new field of design, which has a positive effect in making the design process easier, such as adding a complementary service of special effects, and making the final output of the design process come out in an integrated and multiple way. Solutions.

Artificial intelligence began to take the focus of attention when it was considered a scientific breakthrough during the past two decades, due to the superior skills and achievements that resulted from it in multiple fields, and one of the most important of these fields is packaging design, which, like any design, requires the aesthetic aspect that influences attracting the customer in addition to the competitive advantage to develop The product is on the shelves among current and future competitors, with an emphasis on functionality and usage.



Artificial intelligence, with its limitless database, ease of handling, abundance of proposed solutions, speed in data processing, and innovation of design outputs, has given the designer an opportunity to focus on the design requirements and write them down in a creative, precise written form in order to try to reach the best proposed design solutions. quickly.

Where the designer can access an endless range of innovative design solutions and alternatives that shorten the arrival of the final, intentionally precise design.

The importance of the research is to shed light on the design of packaging using artificial intelligence, which is one of the most successful fields at the present time, as it has moved from the research stage to the development stage. The advertisement also aims to produce various innovative packaging with an analysis of both its aesthetic, functional and sustainable aspects, while demonstrating the possibility of accessibility. To provide endless design solutions in record time that meet and are compatible with all tastes and needs of consumers and manufacturers together.

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Main Subjects

مجلة العمارة و الفنون و العلوم الإنسانية

Articles in Press, Accepted Manuscript
Available Online from 20 December 2023

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