Presentation techniques in contemporary graphic design

Document Type : Original Article

Author

Luxor University

Abstract

The research deals with the concept of the process of presentation in contemporary graphic design, how to employ it in graphic designs and its role as well in its formative and semiotic construction in terms of deconstructing the structures and visual components of graphic design to identify the strengths of the graphic design. Nasser’s plastic work, which cast its shadow and led to the expansion of the concept of design and giving it an aesthetic, plastic color. Contemporary, perhaps making the graphic achievement a transforming element from static to mobile through kinetic performance within graphic design spaces, which made the visual system open to broader worlds at the level of methods and technologies that contributed to Technical and technological diversity in demonstrating graphic design techniques in line with the scientific spirit of the times And keeping pace with the new data of modernity in the worlds of graphic design, which we can classify as one of the most important forms of modernist conflict and technological development. Perhaps one of the most important repercussions of this conflict is the emergence of various performative and formal methods and styles, which was established over the past few years. Vibrant associations with intellectual and philosophical depth, since the beginning of the emergence of impressionism and the performing arts, from which the arts emerged. Drawing and modern graphic arts, and the emergence of new types of visual display techniques, are entirely compatible with the changes witnessed by the technical revolution in the field of graphic design in terms of form and concept, which led to The abundance and diversity of graphic designs that are characterized by imagination, freedom and astonishment, and also achieve a mental discourse that touches the conscience within the framework of drafting An advanced and diverse ideology and technology that suits the interpretations of the modern era. The theoretical framework of the research was dealt with in its first section: the origins and concept of technology and manifestation, and in its second section: the historical root of visual manifestation, where it dealt with the style and technology that contributed to visual manifestation in the various schools of art.

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