Benefit from the mural design in boosting sustainable awareness advertising

Within the framework of the 2030 Sustainable Development Plan, the state aims to achieve a better and more sustainable future for all, and the study accompanies that trend by preserving the environment and compatibility between environmental design and advertising design.

Sustainable awareness advertising has an important role in creating awareness of community issues, as it is a design activity that leads to the improvement of social well-being with the greatest possible concern for natural resources and the least possible amount of damage and abuse to the environment. Therefore, some organizations seek to use the concept of sustainability in awareness advertising to find creative approaches to design and adopt A new advertising culture that affects the behavior of the recipient.

Although the mural design is the opposite of the advertising, as it is characterized by continuity and stability, while the awareness advertisement is linked to a predetermined time period, it is possible to use the mural design as a kind of beautification for some buildings and the link between the mural design and awareness advertising messages depending on the recycled materials.

Hence the importance of research in moving towards sustainable development and using mural design and its contemporary methods in sustainable awareness advertising to find creative entrances to the design, which leads to raising the societal awareness of the recipient, and also contributes to consolidating the relationship between the recipient and his environment through conscious interaction with awareness advertising messages.



Study Problem: The Study problem becomes clear by answering the following questions:

- How can we benefit from the mural design to find new creative approaches that achieve the concept of sustainability in the design of the awareness advertisement and add aesthetic and functional value to the advertisement?

- Does contemporary mural design affect the interest of recipients of awareness advertising?

Objective: The research aims to:

- Studying and using contemporary mural design applications in the field of sustainable awareness advertising to find new creative approaches to design.

- Studying the relationship between contemporary mural design, the environment, and the recipient of the advertisement.

Study Approach: descriptive analytical method and experimental method

Key words: contemporary mural design - sustainable awareness advertising - sustainable development.