Designing a Scientific Methodology to Use the Principles of Graphic Design to Control the Costs of Printing Products

Document Type : Original Article

Author

October University for Modern Sciences and Arts—Arts and Design Faculty

Abstract

This paper presents a scientific methodology for controlling printing product costs through graphic design principles. The study aims to establish the relationship between graphic design and printing technologies across different production processes and propose a strategy for using graphic design principles to control the cost of printed products. It identifies two types of costs associated with printed products: direct costs (related to production processes and materials) and indirect costs (including fixed costs, administrative processes, external production operations, and variable expenses).

The paper proposes a clear and specific scientific methodology for graphic design in printed products, integrating graphic design with all subsequent production processes to ensure full control over quality and cost. The strategies to reduce costs through graphic design processes include controlling the number of colors used, using minimalism principles, using digital file creation techniques, implementing ink control techniques, using advanced color management systems, simplifying finishing operations, and leveraging artificial intelligence applications all design processes.

The results show that implementing these strategies can lead to significant cost savings, such as reducing ink quantity, reducing the drying time, and adjustment time for printing machines. The application of minimalism principles also produces designs that effectively communicate brand identity while saving money.

In assumption, the purpose of scientific methodology and strategies is to provide a comprehensive approach to controlling costs in printed product production by integrating graphic design principles throughout the printing operations. The endorsements emphasize the importance of adopting this methodology and implementing the suggested strategies to optimize cost control efforts in the printing industry.

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