Criteria Quality of Graphic in Printed Book

Large institutions and entities resort to product evaluation using various measures of production quality standards, which are considered one of the fundamental pillars in improving organizational performance. This is done at specific times to ensure product quality, identify weaknesses to address them, and strengths to support and enhance their growth and development. Since books are unique products containing ideas, stories, principles, values, and concepts for all ages and social classes, they are among the most strategic products, no less significant than essential logistic products for any country in the world. The graphics in printed books serve as a visual tool that attracts the viewer's eye before they become a reader or purchaser of the book. The graphics enhance the book's artistic, aesthetic, and creative value, transporting the reader into a visual world that aids in imagining events and empathizing with the verbal literature and the author's goals or narrative direction. Therefore, there is an increased need for standards to evaluate and measure the quality of graphics in printed books.



This research presents an analytical descriptive study on the artistic methods and elements of graphics and their importance in the quality of book cover design and execution. It covers aspects such as the book's title, author's name, publishing house, and a summary of the book, along with their artistic coherence in a manner that aligns attractively and strikingly with the book's content. In this case, the book cover is considered a marketing wrapper that must achieve attraction factors, as well as the internal pages of the book, from illustrations to the distribution of text blocks on the internal pages. Through quality standards and their use as an effective tool to reveal the extent of graphics quality in printed books and identify weaknesses for a remedial plan to overcome them, and strengths to maintain and optimally invest them for the benefit of the graphics quality in the printed book.