Artificial Intelligence and its Application in 3D Outdoor Advertising Design (A futuristic vision in the field of Advertising in Egypt)

New media in the field of advertising is a real revolution, from online advertising to artificial intelligence techniques that can mix real and virtual reality for advertising. By leveraging modern technologies such as artificial intelligence (AI), advertising designers have new and exciting opportunities in the future in the field of advertising design as they find themselves facing a great challenge in order to come up with new and innovative ideas that suit the new reality. Hence the importance of the research, as this study provides a presentation of the application of artificial intelligence technology in the field of advertising design and how to apply and use it with 3D holography in the field of outdoor advertising design, constituting a future vision in the field of advertising design in Egypt. The research problem can be presented as how to design a three-dimensional outdoor advertisement using artificial intelligence and holographic technology so that it achieves a new sensory experience for the recipient. The research aims to obtain the design of a three-dimensional outdoor advertising model that works using artificial intelligence technology and 3D holography technology in order to achieve a new sensory experience for the recipient and work to deliver the advertising message in new and innovative ways. The research follows the experimental approach by designing a three-dimensional outdoor advertising model using artificial intelligence with 3D holography technology, followed by the descriptive approach in describing and analyzing the advertising model in terms of design and work mechanism. The research has reached a set of results, the most important of which is that the proposed advertising model can achieve a great deal of attraction and influence on the public, which leads to a greater response to the advertisement and a greater desire to buy or use the advertised products or services and helps to consolidate the mental image of the brand of the advertised product or service significantly. This type of advertising can also be a good use of small urban squares, which are often considered underutilized spaces, through the application of a three-dimensional advertising model which creates a new sensory experience, reaching an infinite number of audiences throughout the day.