"Utilizing elements of popular culture in contemporary book design as an approach to enhance the development of creative thinking for students of the Media and Graphic Design Department."

People's heritage is a cultural wealth that must be preserved and transmitted to future generations. It is an integral part of the identity of the nation and the memory of civilization, and where the design of books is inspired by elements of heritage from an important focus in preparing designers in polytechnic colleges in general, and dividing media and graphic design in particular; The study seeks to develop the innovative aspects needed to develop a designer capable of keeping pace with evolution and contemporary foundations and heritage references, and to provide design proposals for a student experience through which the researcher can effectively formulate a number of popular symbols and elements, so that harmony and harmony occur within the design of the contemporary book. The research problem can be summarized in the following question: How can the concept of popular and civilizational heritage be used as a source of creative development for students of the College's Media and Graphic Design Department through a proposed educational content for the book design course? The research aims to study the impact of the scientific content of the book design decision on the development of creative skills of students of the College's Media and Graphic Design Department in the inspiration of heritage and civilization, and to study the development of the innovative aspects needed to prepare a graphic design of the book through the cultural and heritage inspiration of our history, and to enrich the vision and camel experience of students of the media and graffair design department. The importance of research lies in the preparation of a designer capable of formulating heritage with contemporary insights and rooting national and Egyptian hobbies in his work. The analytical descriptive curriculum was used to make use of the concept of heritage and its most important elements and symbols to describe and analyze the three design axes of the media and graphic designer according to a specific teaching plan to achieve the goal, the applied approach to the fourth division students by dividing and evaluating technical outputs with opinions from specialized experts measuring the degree of target setting and which will be the basis for practical experience.The results of the research summarize the possibility of achieving the objective of the proposed study plan while skipping and taking some action to overcome the impediments that the educational system lacks in deciding to design the book for better results