The development of artistic considerations, technologies and modern methods of the moving photo has a great role in the artistic side of modern television advertisements producing new artistic specifications and achieved factors of attraction and dazzling for viewers in a large way, and the world strives to take care of development in various fields, especially the technical considerations of the visual visual image because of its factors Attracting and influencing the scenes directly, and the visual animated image has become many ways to reach the spectator, after the spread of various social media, which led to an increase in the importance of the degree of quality of the visual moving image to attract the largest number of viewers, and the technical considerations of the image are one of the most important control factors in The quality to attract the viewer, without these artistic considerations, there is no development in the image mainly, so the knowledge of the sizes and its angles and diversity gives life and controls the mood and helps to control the pictorial bodies, and the research has been subjected to the last of the technical considerations and how to use them in the design side of the advertising image Modern digital television, by exposure to the latest quality levels in the TV image, as well as the digital camera movement used to produce the highest possible quality in these TV subsidies, and what are the dimensions of the television advertisement through which it is linked to technical considerations of the image from it and how to deal with a manager Photography with her to obtain a picture linked to the product promoted in the television advertisement, as well as identifying the general foundations of television advertising filming that contain the composition elements and everything related to it in terms of sizes and corners of the shots and the camera movement and how to get the highest quality possible with Maintaining the technical and dramatic aspect of the moving visual image also obtaining a modern television advertising image, which promotes the product with the effective methods and attracts the largest number of viewers.
Raafat, A., abdelazem, A., Anany, W., & Eissa, M. (2025). Studying The Impact of The Technical Foundations of Television Advertising on The Recipient. مجلة العمارة و الفنون و العلوم الإنسانية, 10(53), 780-802. doi: 10.21608/mjaf.2024.297369.3431
MLA
Abanoub Raafat; ahmed abdelazem; Wael Anany; Mohamed Eissa. "Studying The Impact of The Technical Foundations of Television Advertising on The Recipient", مجلة العمارة و الفنون و العلوم الإنسانية, 10, 53, 2025, 780-802. doi: 10.21608/mjaf.2024.297369.3431
HARVARD
Raafat, A., abdelazem, A., Anany, W., Eissa, M. (2025). 'Studying The Impact of The Technical Foundations of Television Advertising on The Recipient', مجلة العمارة و الفنون و العلوم الإنسانية, 10(53), pp. 780-802. doi: 10.21608/mjaf.2024.297369.3431
VANCOUVER
Raafat, A., abdelazem, A., Anany, W., Eissa, M. Studying The Impact of The Technical Foundations of Television Advertising on The Recipient. مجلة العمارة و الفنون و العلوم الإنسانية, 2025; 10(53): 780-802. doi: 10.21608/mjaf.2024.297369.3431