Document Type : Original Article
Author
Industrial design department faculty of applied arts Helwan university- Cairo - Egypt
Abstract
Preserving identity is considered one of the most prominent directions for research and study, due to its importance and danger to all Arab countries, especially because we live in the era of “globalization,” the new world order characterized by the information revolution and digital transformation in the political, economic, social, and especially cultural fields. For this reason, societies seek Arabic to preserve its cultural identity, especially Egypt, which has always been distinguished by its cultural and religious character and distinguished intellectual wealth that has been evident throughout the ages and has received respect and appreciation from various civilizations for what it has provided to the world. Affirming national identity includes promoting common values, culture, history, and a sense of belonging among the country’s citizens by supporting and promoting traditional arts, music, literature, and other forms of cultural expression that contribute to a sense of identity and national belonging.
The digital revolution came to refer to the radical and rapid transformation resulting from great technological progress. This transformation is characterized by the rapid development of digital technology and its profound impact on all different aspects of life, especially the cultural aspect. The multiple digital revolution applications come to allow the preservation and dissemination of cultural heritage, including art, literature, music and historical antiquities, through digital platforms and the use of artificial intelligence applications and virtual, augmented and mixed reality to revive Islamic arts and architecture and historical Egyptian antiquities in an interactive manner, allowing users to explore and understand. Arts and heritage in new ways, in addition to providing virtual experiences for art exhibitions and documenting Egyptian heritage and culture, which contributes to spreading understanding and appreciation for national heritage and civilization, which enhances belonging and works to confirm national identity among citizens.The research aims to explore the impact of digital applications on confirming cultural identity and analyze how digital technology is used to enhance digital identity and the role of the designer in achieving this through digital applications ,employing artificial intelligence to preserve heritage, enhance national and cultural identity, and develop a sense of national belonging among citizens, especially new generations.
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