Document Type : Original Article
Author
Adertising department , applied arts , damitta university, damitta, egypt
Abstract
The field of user experience extends to digital products such as creating websites, mobile applications, interfaces associated with audio devices, vehicle and gaming systems, and digital tools. User experience design is a realistic approach to designing digital products that entail a form of human interaction, which requires knowledge and understanding. Respect and empathy for the needs and desires of users, by striving to put the quality of the user experience at the top of priorities, is a complex field that brings together many different disciplines including technology, psychology, the arts, as well as business, and extends to include graphic design and how the user interacts with the product.How does the user interface help users carry out tasks effectively and accurately? Users’ perception is a dynamic perception that changes over time with changing temporal, mental, social and physical contexts. Therefore, user experience designers must use knowledge and methods that originate from psychology, anthropology, sociology, computer science, graphic design and design. In industrial and cognitive sciences, user experience design is in fact planning to change behavior for the target group, after identifying their problems and trying to get rid of that burden using design methods. User experience lies at the crossroads between art and science, and both aspects require creativity and very serious analytical thinking. With the tremendous technological progress, government institutions, including museums, began creating modern and attractive phone applications to attract tourists and facilitate access to their services. Thus, it is easier for governments and those in charge of tourism to attract more visitors without fatigue or effort and in the shortest possible time through tourism marketing using the mobile phone application. Paying attention to designing the user interface for these applications contributes to making the application design distinctive and attractive to users , Based on the above, the designer must take care to choose the various visual elements, such as colors, writings, and visual content such as images and animated video, in order to create an aesthetically attractive user interface that is easy for the user to interact with at the same time, which creates an enjoyable experience for the users, and this Not only will it create a strong first impression, but it will also keep people coming back to use this software again to get more of the services the application offers.
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