The role of television production in improving visual communication to develop Egyptian tourism propaganda

Document Type : Original Article

Authors

1 Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University, Cairo, Egypt

2 Professor at the Department of Photography, Cinema and Television

3 Free Designer Department of Photography, Film and Television

Abstract

Introduction: The television image has become important as a visual language to address the different groups in the world, due to the technological boom in the development of quality, which contributes to provide a tourist image of Egypt in a new and new quality has not been produced before and that activates the process of mass communication, Film production in terms of the cost factor has become the ultra-sharp television picture is the most representative of this kind of documentary documentaries representing tourism in the Arab Republic of Egypt
The problem of research: The problem of research is to improve the quality of the television image of the documentary films and tourist propaganda of Egypt through the technological development in digital television technology
The importance of research: Improving the mental image of Egypt as a tourist destination by spreading the cultural awareness of Egypt at the Arab and Western levels by raising the quality of the image of the documentary films of tourist propaganda, using the modern digital technology of television image.
The objective of the research: The aim of the research is to improve the quality of the image of the tourist TV films by taking advantage of the modern technological possibilities provided by the digital TV imaging system and the development in the form, dimensions, quality and colors of the digital TV picture.
Research Methodology: The study follows the descriptive approach to describe the devices and the tools used in the processes of achieving high quality in the television image and the experimental method
The most important search results
• The interactive feature is the most important characteristic of the New Media on the traditional media. This stage is a coup against the traditional communication model, where the average person can reach his message to those who want it while he wants in a multi-direction rather than a higher Down only, according to the old contact form.
• The need to pay attention to the development of tourism marketing methods - the most important of which is the image of the TV tourist documentary film - by raising its efficiency and quality, as well as studying the factors that control the quality of the digital display to reach the best quality of the digital TV display.

Keywords

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مایو 2019

مجلة العمارة و الفنون و العلوم الإنسانية
Volume 4, Issue 17
September and October 2019
Pages 71-90

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