Books:
1- Keith Dinnie – Nation Branding, concepts, issues, practice – Elsevier – USA – 2008
Scientific Researches:
1- Dennis F. Kinsey & Myojung Chung - NATIONAL IMAGE OF SOUTH KOREA: IMPLICATIONS FOR PUBLIC DIPLOMACY – Syracuse University - Surface – New York - 2013.
2- Eduardo Alberto Cusce Nobre - The 2014 FIFA World Cup in Brazil Hosting a Sport Mega-Event in a BRIC Context – Faculty of Architecture and Urbanism, University of São Paulo, São Paulo, Brazil – 2017.
Articles:
1- AGATA DEMBEK AND RENATA WŁOCH - The Impact of a Sports Mega-Event on the International Image
of a Country: the Case of Poland Hosting UEFA Euro 2012 – Perspectives – USA - Vol. 22, No. 1 – 2014.
2- Allmers & Maening in Victor A Matheson – Introduction to the Symposium on Mega Events -
Eastern Economic Journal – USA - Volume 35,
Issue 4 - October 2009.
3- Brendon Knott, Alan Fyall and Ian Jones - Leveraging nation branding opportunities through sport mega-events – Emeraldinsight – United Kingdom – 2016
4- Chris Surtees – Beijing Review – A Masterpiece on CHINA'S NATIONAL IMAGE – USA - October 20, 2016.
5- Donald Getz - Event tourism: Definition, evolution, and research – Elsevier – USA – 2008.
6- Gökçe Özdemir and Duygu Türkmenoğlu – “IMC Strategies of Festivals in Destination Branding “ - Springer International Publishing - Switzerland – 2017
7- JOHN HORNE - The Four ‘Knowns’ of Sports Mega-Events - Leisure Studies – USA - Vol. 26, No. 1, 81–96, January 2007
8- Louise A. Heslop, John Nadeau, Norm O’Reilly & Anahit Armenakyan - Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts - Corporate Reputation Review - Macmillan Publishers Ltd. - London– Vol. 16 – 2013.
9- Ni Chen – Branding national images: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo, and 2010 Guangzhou Asian Games - Public Relations Review 38 - Switzerland – 2012
10- Simona Azzali - Mega-events and urban planning: Doha as a case study - URBAN DESIGN International – Switzerland - Vol. 22, 1 - 2016.
Websites:
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