&quot;The Role of AI-Powered Auditory and Sonic Stimuli in Enhancing Engagement with Interactive Advertisements and Improving Their Appeal&quot;

Mohamed Mahmoud Sadek, Sherehan; Algabry, Atyat; Mahmoud  El Sayed, Rasha

doi:10.21608/mjaf.2025.349486.3556

"The Role of AI-Powered Auditory and Sonic Stimuli in Enhancing Engagement with Interactive Advertisements and Improving Their Appeal"

Articles in Press

Document Type : Original Article

Authors

¹ Advertising department - faculty of applied arts

² Advertising department faculty of applied arts

10.21608/mjaf.2025.349486.3556

Abstract

Auditory and acoustic stimuli play a pivotal role in enhancing the effectiveness of interactive advertisements by improving attention, increasing emotional impact, and influencing consumer behavior. These stimuli are powerful tools for creating immersive emotional media experiences, capable of eliciting strong psychological and physiological responses. These responses deepen consumers' connections with brands, leading to greater engagement with advertisements and more effective purchasing decisions. The success of such advertisements hinges on the ability to seamlessly integrate sound with visual content to achieve maximum impact on the audience.

This research explores the role of auditory and acoustic stimuli in enhancing the effectiveness of interactive advertisements and their influence on consumer perception and behavior. In the rapidly evolving digital era, interactive advertisements have become a primary tool for direct engagement with target audiences. Sound is strategically used to evoke emotions and improve the consumer experience. The study examines the impact of auditory stimuli, such as music, sound effects, and human voices, on attention and focus, as well as their role in building the emotional context of advertisements.

Additionally, the research delves into how auditory stimuli contribute to creating a sense of realism and harmony within advertising campaigns, fostering stronger audience interaction with the advertising content. Case studies of successful advertising campaigns leveraging these stimuli are analyzed, with an emphasis on how they stimulate positive emotions like happiness and inspiration or trigger excitement and urgency to make purchasing decisions.

Moreover, the research will highlight the role of modern technologies, such as artificial intelligence and augmented reality, in improving the integration of sound stimuli within interactive advertisements, and how these innovative tools can contribute to creating a more compelling and impactful advertising experience, achieving tangible marketing outcomes. The research also includes an analysis of the role of cultural and social context in determining the effectiveness of these stimuli and developing strategies that better align with the target audience.

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