The effectiveness of the SCAMPER strategy in developing creative thinking skills for Applied arts college students

Document Type : Original Article

Author

faculty of Applied Arts .Helwan university

Abstract

Creative thinking is the ability to look at things from new angles and generate innovative ideas and solutions. This type of thinking is important in many fields, including industrial design, and creative thinking helps individuals overcome traditional obstacles and come up with unconventional solutions to problems.

There are some misconceptions associated with the subject of creativity. Some believe that it is an innate talent and gift in humans linked to various fields of art. However, the truth is that it is a skill acquired through training and development, and can be applied in all fields and specializations: artistic, administrative, marketing, and technological.

The SCAMPER method is one of the effective tools for promoting creative thinking. This method was developed by Bob Eberly in his book "SCAMPER: Games for Imagination Development" in 1971. It is a method that can be used to develop students' creativity and help them overcome any challenges facing creative design processes. It is based on the assumption that everything new is originally a modification of something that existed before.

Each letter in the SCAMPER acronym represents a different way to change the vision of the challenges facing the designer and help him generate new ideas

Hence, the research problem emerged:

• The need to study effective tools and methods of creative thinking to reach more efficient and effective designs.



Research objective:

• Developing students' creative abilities and developing their skills to reach unconventional solutions by SCAMPER strategy.



Research importance:

• The effect of using SCAMPER strategy in improving the creative ability of art college students.



Research limits:

Objective limits: Industrial Glass Design 2 (Glass Containers) course, Glass Department.

Human limits: Design students in art colleges.

Time limits: Third year, 2024/2025



Research hypothesis:

• By applying SCAMPER strategy in the industrial glass design course, it can enhance creative thinking in teams and achieve impressive results.



Research methodology:

• The research follows the analytical-experimental approach

Keywords

Main Subjects