An experimental case for using artificial intelligence and augmented reality to build a personal branding campaign.

This study investigates an artistic project that integrates AI, AR, and personal branding. The researcher conducted an experiment using AI programs, including ChatGPT, to design multiple personal statues. The experiment included more than 15 individual experiments with various materials using prompts via the ChatGPT application, with the goal of creating a personal branding campaign on Facebook. Due to legal restrictions on using others' images in AI applications, the researcher conducted the experiment on himself for a personal brand campaign. The research paper presented and discussed 10 experiments. The research methodology consists of an applied and experimental approach, followed by verification through statistical procedures and tests. The researcher designed posters based on these AI-generated ChatGPT images to link them to AR technology using the Artivive app. The printed poster was linked to the animation through the AI app. Kling AI. Thus, the researcher's experiment used AI to create the image and animation, then linked them to the printed poster and published them on Facebook. He studied the impact of the poster and animation on the personal brand, which was well-received through their interaction on Facebook. To statistically demonstrate this concept, the researcher designed a questionnaire that would investigate and measure the attractiveness of the creative idea, link these interactive technologies together, and measure the impressions of the recipient. The research sample was students from the Faculty of Applied Arts and the Faculty of Media at October 6 University, where the researcher found positive interaction with this experiment. The results of the research indicate that there is a direct link between the effective use of artificial intelligence and augmented reality tools and publishing the creative output on social media platforms will be very useful to the development of personal branding.