Achieving Excitement in Social Media Advertisements by using VFX

Keywords:

VFX, Social Media advertising

Abstract:

In today's fast-paced digital world, social media advertising has become the cornerstone of marketing strategies. Social media has attracted a large number of users. It is a cheap way tailored to viral marketing and allow for personalized targeting according to user interests and preferences. With the constant influx of content, brands are increasingly turning to visually compelling strategies to cut through the noise to reach target audiences and convey brand messages. Advertising on social media is prosperous way to reach wide range of audiences. Companies look for best practices on how being the advertising more attractive and engaging. Standing out in the crowded social media world requires innovative approaches that capture attention and leave a long-lasting impression. Visual effects (VFX) offer a powerful tool to enhance the emotional impact of advertisements specially on social media, potentially driving higher engagement and brand recall.

Study statement:

The research statement can be summarized in the following questions:

1- How can visual effects be used in social media ads?

2- What are the different uses of visual effects?

3- How do different brands apply visual effects technology to create user engagement?

4- What are the stages of producing a social media ad that uses visual effects in its design?

Objective:

This research aims to investigate:

1. The possibility of using visual effects to create excitement in the context of social media advertising.

2. Defining the meaning of visual effects, their history, development, and various uses.

3. Applying visual effects technology by various brands to create user engagement.

4. The stages of producing a social media ad that uses visual effects in its design. It analyzes several examples of how different brands use visual effects, particularly in Egypt, Saudi Arabia, and other Arab countries, to create excitement, which can be reflected in their image in an innovative way.

Study approach:

The research follows the descriptive approach in collecting information to study the phenomenon of study, followed by an analytical study of some local and international samples.