Digital advertising is one of the essential marketing tools of the current era. This field is witnessing continuous development in light of the rapid development of artificial intelligence (AI) technologies. These technologies rely on the use of algorithms that can learn from data and recognize patterns by analyzing user data, their interaction style, and their response to colors. This enables advertising messages to be personalized and targeted to suit each individual's personality, increasing engagement with the target audience. Within this framework, this research aims to study the potential of AI tools in designing commercial advertisements, by effectively employing color psychology in a way that is consistent with the different thinking patterns of consumers. Colors are an effective tool for visual communication with the target audience, influencing consumer feelings and behavior, and motivating them to interact with the brand and make purchasing decisions, especially in light of increasing competition among advertising companies and the diversity of audiences. The research follows a descriptive-experimental approach to identify the potential of AI technologies that can be employed in the advertising field by designing proposed models for digital ads using AI. The research also included a questionnaire aimed at surveying consumers' opinions on digital ads, with the goal of analyzing their preferences and the factors influencing their interaction with advertising content. This will contribute to developing more effective strategies to attract the target audience. The most prominent results of the research indicate the importance of AI as a tool that enhances the quality of ad design, but it does not enrich the designer's creative thinking and understanding of the target audience's thinking patterns. Both the designer's creative thinking and AI applications influence the selection of appropriate color psychology that aligns with the target audience's thinking patterns in ad design, which positively impacts the user experience, improving ad effectiveness, and the success of advertising campaigns.
Abd Elmonm Hussien, A., & Abdel-Monem Hussien Hassan, A. (2025). Employing Artificial Intelligence in Designing Digital Advertisements Based on Color Psychology and Differences in Consumer Thinking Styles. مجلة العمارة و الفنون و العلوم الإنسانية, 10(13), 435-463. doi: 10.21608/mjaf.2025.383055.3686
MLA
Asmaa Abd Elmonm Hussien; Asmaa Abdel-Monem Hussien Hassan. "Employing Artificial Intelligence in Designing Digital Advertisements Based on Color Psychology and Differences in Consumer Thinking Styles", مجلة العمارة و الفنون و العلوم الإنسانية, 10, 13, 2025, 435-463. doi: 10.21608/mjaf.2025.383055.3686
HARVARD
Abd Elmonm Hussien, A., Abdel-Monem Hussien Hassan, A. (2025). 'Employing Artificial Intelligence in Designing Digital Advertisements Based on Color Psychology and Differences in Consumer Thinking Styles', مجلة العمارة و الفنون و العلوم الإنسانية, 10(13), pp. 435-463. doi: 10.21608/mjaf.2025.383055.3686
VANCOUVER
Abd Elmonm Hussien, A., Abdel-Monem Hussien Hassan, A. Employing Artificial Intelligence in Designing Digital Advertisements Based on Color Psychology and Differences in Consumer Thinking Styles. مجلة العمارة و الفنون و العلوم الإنسانية, 2025; 10(13): 435-463. doi: 10.21608/mjaf.2025.383055.3686
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