Experiential Graphic Design as a Catalyst for Sustainability

Abstract:

As sustainability becomes a goal in urban design, Experiential Graphic Design (XGD) is emerging a tool to promote environmental awareness, behavioral change, and community engagement. This study examines how XGD can support sustainability in environments. By integrating information design with spatial experience, XGD not only enhances user navigation but also communicates sustainable values. Samples from different projects demonstrate how XGD contributes to enhancing the people’s wellbeing, encouraging building sustainable communities, and strengthening place identity. The research highlights the nature of XGD, calling for collaboration between designers and urban planners. The study argues that XGD is not just an aesthetic or functional element, but a strategic instrument for achieving long-term sustainability goals in cities.

Study problem:

The research problem is concluded in the following questions:

1- What is the meaning of XGD & its history?

2- What are the kinds of XGD?

3- How is XGD used by different brand to achieve sustainability?

Objective:

This research aims to investigate the meaning of Experiential Graphic Design. The research also identifies the functions of XGD which includes achieving sustainability. The research focuses on examples of different brands that integrates XGD.

Study approach:

The research will use the qualitative method as it is the study that is used to explore the phenomena of experiential graphic design and its role in achieving sustainability by collecting data, then the analytical approach for samples of experiential graphic design. It will analyze the data that is processed according to thematic analysis.

Keywords: Experiential Graphic Design, Sustainability, Wayfinding.