Advertising Posters between play philosophy and Thinking Engineering

Document Type : Original Article

Author

advertising,high institute of applied art, 6 October , Egypt

Abstract

Advertising posters are important tools used by the designer, to identify the nature of the product or service provided by the institutions. The designer's perception of design components is well understood and understood for the connotations of each element that helps in the planning and organization process, which is called the Engineering of Thinking making the design process easy and valuable, and helps in evaluating and developing the design. The phenomenon of playing played an important role in the thinking of a number of scientists and researchers throughout the ages, We find that the philosophy of play and its theories have been applied in various fields of science and arts through the importance of play and its role in the creative process,but In some posters, however, we miss the integrated role between the advertising poster's purpose and its connection to the meanings and philosophical visions, and the presentation methods, planning and organizing processes of thinking in design and implementation through mental and physical pleasure, humor and fun.
The importance of researching how to achieve the complementary role between the philosophy of play and the engineering of thinking in the design of advertising poster through directing the design thought in the declaration to the importance of play and pleasure of mind and humor in the design of advertising messages Through the use of research tools that enable the search to navigate the knowledge heritage of the philosophy of play with a precise methodology and appropriate means, allowing the opportunity to reach certain scientific results The most important of which is that the design of advertising posters is not only an attractive work of art, but also an integrated system that combines the philosophy of play and the engineering of thinking to create a successful integrated mix.

Keywords

Main Subjects


  1. المراجع References:

    المراجع العربیة:

    1. میلر، سوزان – "سیکلوجیة اللعب"- ترجمة حسن عیسى – مراجعة محمد عماد الدین اسماعیل- سلسلة عالم المعرفة- الکویت-1990م

    Meler, Susan-"SayklgiaaAlleab"- targama Hassan essa- Moragaa Mohameed Emade – Selsela Alem Almarafa – Elkweet – 1990

    1. نبیل حاجى نایف – لعبة المعرفة من انت؟ ماذا ترید؟ وماذا یجب ان تفعل؟ - مرکز الشرق للدراسات الجاریة والإستراتیجیة –المملکة المتحدة – لندن2011م.

    Nabeel Hage Nayeef – Leaba Almaarafa mn ant? Wa Maza Toreed? Markaz Ashark lldrassat elgareaa –london 2011

    1. هیث، روبرت، إغواء العقل الباطن"سیکلوجیة التاثیر العاطفى فى الدعایة والاعلان" – ترجمة محمد عثمان –مؤسسة هنداوى للتعلیم والثقافة – ط2016م

    Heth Robert, Egwaa alakl albaten-Targamm Mohameed Othmaan –t2016

    1. وهبة، فاروق (2007م)،"حوارات فى لغة الشکل"، الهیئة العامة لقصور الثقافة، سلسلة أفاق الفن التشکیلى، مصر.

    Wahbaa, Farook (2007), Hewarrat fe Luga Alshakl, Salsalla Afak Alfen Altashkeely-Maser

    1. بهنسى، السید (2007م)، " إبتکار الأفکار الإعلانیة"، عالم الکتب، مصر.

    Bahnasse, Alsaad (2007), Ebtkar Alafkar Alealania, Alem Alkotoob, Masr

    1. غارى، ضیاء کمال (2012)، هندسة التفکیر والابداع.

    http://pulpit.alwatanvoice.com/articles/2012/07/15/265899.html

    Garee, Diaa Kmal(2012),Handasaa Al tafkeer wa Al ebdaa.

    1. فاروق ناصر. (2002). فلسفة الاسالیب الفنیة. (الاصدار2). القاهرة، مکتبة النهضة المصریة للنشر والتوزیع

    Farook Naser (2002). Falsaf al asaleep alFania- maktaba Alnahda llnasher.

    1. عباس الخفاف، ایمان – "اللعب استراتیجیات تعلیم حدیثة" – دار المناهج – القاهرة -2010م

    Abass Alkafaf, Eman – aleeb estratigia taaleem Hadesa – Dar Almanaheg – Alkaheraa -2010

    1. احمد برقاوى. (30مایو,2016). بین ثقافة التفکیر وثقافة التسلیة- جریدة البیان.

    Ahmed Berkaee. (30 may 2016) been thakafaa altafkeer wa thakafaa altaslia – gareda Albyan.

    10. موثقى، هایدة – "علم نفس اللعب" – دار الهادى – بیروت لبنان – ط1- 2004م.

    Motheke, Haydaa –"aleem Nafs Alaab" –Dar AlHoda – Bayroot Lebnaan – T1 2004

    11. التفکیر... ومهارات التفکیر

    http://www.memar.net/vb/showthread.php?s=49b7c7f44321f0704c8bdd6181b524e7&t=562

                                                                                         Altafker … wa Mharaat Altafker

    12. أبوالنجا، لمیاء فتحی صابر (التجریدیة الفوتوغرافیة بین المفاهیم التشکیلیة للفن الحدیث والتقنیات المعاصرة) مجلة العمارة والفنون والعلوم الإنسانیة العدد19

    Abo el naga, lamyaa fathi saber. "el tagridya el fotografya ben el mafahim el tashkilya ll fn el hadis w el teqnyat el moasra” Magalet al Emara w al Fenoun w al Elom al Insania El adad 19

    13. عمار، یاسر (استراتیجیة ابتکاریة للظلال کقیمة فنیة مستحدثة فی الاعلان) مجلة العمارة والفنون والعلوم الإنسانیة العدد 6 

    Amar. Yasser.” estratejyeh ebtkarya lel zelal kaqima fanya mostahdasa fe el ealan” Magalet al Emara w al Fenoun w al Elom al Insania El adad 6

     

    المراجع الاجنبیة

    1. N. E. Walker: Engineering Thinking –  

    http://engineeringthinking.wordpress.com

    1. Robert Sternberg: "The Essential Sternberg" Essay on Intelligence. Psychology and Education"- Springer Publishing Company – New York -2009.
    2. DYM. CLIVE L. and others (January 2005), Engineering Design Thinking, Teaching, and Learning, The research Journal of Engineering Learning, The research Journal of Engineering Education- Volume 94. Issue1.
    3. Nilsson, Monica- "Vygotsky's theories of play, imagination and Creativity in Current practice: Gunilla Lindqvist's. Creative pedagogy of play" in U.S. kindergartens and Swedush Reggio – Emilia inspired preschools- perspective, Florianopolis, V.32 n.3, 2014.