The role of advertising in the development of the project of the National Authority for Civilization Coordination Project “lived here”

Document Type : Original Article

Author

The High Institute Of Applied Arts - Fifth Settlement

Abstract

The role of advertising in the development of the project of the National Authority for Civilization Coordination
Project "lived here"
Dr. Ahmed Sayed Hamouda El Sayed
Instructor at the Advertising Department
Higher Institute of Applied Arts - Fifth Assembly
Ahmedh79@gmail.com
Research Summary:
The project "Living here" is a document and a cultural map of the places of residence of artists and creators in Egypt. The National Coordinating Authority for Civilization adopted this project and inaugurated it in September 2018.
Where the project aims to transfer information through generations through advertising boards on the housing units of each artist or thinker or creative through which the public can be photographed by mobile and access the Internet to know the story of each artist and creative thinker through QR CODE, which takes you directly to the page prepared specifically for each An artist and a scientist tells the story of his success and his most important work in the middle of an integrated information network.
The research deals with the effectiveness of the use of advertising and its role as an important tool to bring together the recipient of the most prominent figures, artists, scientists and thinkers and try to get out of the traditional form that was designed for this project.
Keywords: (Advertising - Development - Civilization Coordination)
Research problem:
The problem of research is the lack of designs for the project "lived here" so the search seeks to answer the following question:
- How to design ads that are more attractive to the recipient in the "live here" ads for each theme, artist or world famous.
Research goals:
1. To shed light on the effectiveness of the good design and its impact on the receiving public.
2. The research aims at activating the role of advertising design in designing the signs of the project "Living here" and obtaining the positive role in the definition of the recipient of the most important artists and creators of Egypt across generations.
Research Methodology: The research follows the analytical and applied approach to suit the objectives of the research.

Keywords

Main Subjects

References

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