The digital marking tools and its reflection on furniture industry

Document Type : Original Article

Authors

1 super studio company for designs and consulting

2 Interior Design Department, Faculty of Applied Arts, Helwan University

3 Professor of design, former dean of the Faculty of Applied Arts - Faculty of Applied Arts, Helwan University

Abstract

Digital marketing can be defined as promoting goods and services in innovative ways by using digital platforms in order to reach customers cost-effectively, timely, this thesis provides a general definition of marketing and discusses marketing on digital platforms. This thesis also introduces the two most relevant online marketing domains for this thesis which are business to consumer marketing and consumer to business marketing and in a personal manner & how digital marketing, social media, E-commerce, Brand identity are essential for Furniture industry as one from the most important factors which affect positively on the Furniture industry .

and here we will spot on two main topics :-
first : about E-marketing

- Marketing and digital platform : through Marketing and digital platform, we will know how This thesis provides a general definition of marketing and discusses marketing on digital platforms.

- the Need for Marketing: through the Need for Marketing, we will know what is The first thing that comes to mind of the word marketing.

- Digital Marketing : through Digital Marketing, we will know how Digital marketing can be defined as promoting goods and services in innovative ways by using digital platforms in order to reach customers cost-effectively, timely, and in a personal manner.


-Second : marketing strategies


- the Attitudes and Motives Affecting Social Media Activities : through the Attitudes and Motives Affecting Social Media Activities, we will know how People are actively using social networks such as Facebook, snapchat, Instagram where they communicate with friends and family, stay updated on the latest news, listen to music and play games.

- Understanding customer behavior: through Understanding customer behavior , we will know how Consumer buying behaviors differ by cultural, social, personal and psychological factors.

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References

  • 2-6 References:

    1-    Ries E (2011) The Lean Startup:” how today’s entrepreneurs use continuous innovation to create

    2-    radically successful businesses?” New York: Crow Business.

    American Marketing Association (2013) “Definition of marketing.”

    3-    Lieb R, Owyang J (2012) The convergence media imperative: “how brands must combine paid,

    • owned, and earned media?” Altimeter.

    4-    Coles, L. (2015). Marketing with Social Media: “10 Easy Steps to Success for Business.” First edition. Milton: John Wiley & Sons Australia Ltd.

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