Designing the Infographic as an Advertisement in Awareness Campaign: The Egyptian MoHP Campaign as a Model

Turafy, Aliaa

doi:10.21608/mjaf.2020.37041.1747

Designing the Infographic as an Advertisement in Awareness Campaign: The Egyptian MoHP Campaign as a Model

Document Type : Original Article

Author

Aliaa Turafy

Mass communication department , Alsun &amp; mass communication faculty, Misr International University, Cairo, Egypt.

10.21608/mjaf.2020.37041.1747

Abstract

The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily for audience to recognize and understand than reading a text (Jennifer 2020, 32). Graphic designers use Infographic in many fields such as learning process in education, business presentation, researches, and advertisements. “Infographics can be defined as a form of images in which complex information, data, or ideas are visualized in such a way that the reader can easily understand and consume them” (Suleyman 2019, 496) Infographic is now a popular kind of advertising due to the ability to grape the audience attention and engage them by turning complex information or knowledge to a unique design (Jennifer 2020, 32). This research is attempting to set a framework and a strategical plan according to the theoretical, analytical, and practical parts of the research for the designer to gain the maximum benefit of using this type of ads, especially, in awareness campaigns. The theoretical part is examined by the questions and answers of the content analysis of 100 Infographic ads that is shared on the Egyptian MoHP website, Facebook page and Egypt cares page. In addition, the practical designs are designed for the purpose of developing the Infographic designs of the MoHP and this part is tested by a questionnaire directed to professors and experts in the designing advertising field.

Keywords

Main Subjects

Arts

References

References:

Albers M.J. (2015) Infographics and Communicating Complex Information. In: Marcus A. (eds) Design, User Experience, and Usability: Users and Interactions. DUXU 2015. Lecture Notes in Computer Science, vol 9187. Springer, Cham

Chen, Zhutian & Wang, Yun & Wang, Qianwen & Wang, Yong & Qu, Huamin. (2019) Towards Automated Infographic Design: Deep Learning-based Auto-Extraction of Extensible Timeline. IEEE Transactions on Visualization and Computer Graphics. PP. 1-1. 10.1109/TVCG.2019.2934810.

Chicca, J. & Chunta, K. (2020) Engaging Students with Visual Stories: Using Infographics in Nursing Education. Teaching and Learning in Nursing. 15. 32-36. 10.1016/j.teln.2019.09.003.

Educba, (2020) What is Digital Design. EDUCBA accessed 30/4/2020 https://www.educba.com/what-is-digital-design/

Hansen, Arlen. (2020) Short Story. Encyclopedia Britain accessed 30/4/2020 https://www.britannica.com/art/short-story

Jamie, (2013) Importance of Layout in Graphic Design Materials. Design by Jamz accessed 2/5/2020http://www.designzbyjamz.com/importance-of-layout-in-graphic-design-materials/

Kanbaty, M., Hellmann, A., & He, L. (2020) Infographics in corporate sustainability reports: providing useful information or used for impression management? Journal of Behavioral and Experimental Finance, 26, [100309]. https://doi.org/10.1016/j.jbef.2020.100309

Locoro, A., Cabitza, F., Actis-Grosso, R. & Batini, C. (2017) Static and interactive infographics in daily tasks: A value-in-use and quality of interaction user study. Computers in Human Behavior. 17. 240-257. 10.1016/j.chb.2017.01.032.

Merriam, (2020) Transitions. Merriam Webster accessed 2/5/2020

https://www.merriam-webster.com/dictionary/transition

Richard, Jacob and Ryan Plummer, (2020) Six Essential Motion Design Transitions. School of Motion accessed 2/5/2020

https://www.schoolofmotion.com/blog/six-essential-motion-design-transitions-tutorial/

Roan, Effy J. (2014) Awaiting the Muse “On Writing: 10 Types of Short Stories”. WordPress accessed 30/4/2020

https://awaitingthemuse.wordpress.com/2014/06/09/on-writing-10-types-of-short-stories/

Rout, Bibhu Datta. (2016) What is short stories and its types. MyStory accessed 30/4/2020 https://yourstory.com/mystory/123fa19827-what-is-short-stories-and-its-types-

Turafy A.A. (2007) Egyptian Identity in Contemporary Cultural Activities Prints: A Study on Selected Samples”. Masters in Applied Arts, Advertising Department, Helwan University p.1-350

Vocabulary, (2020) Trend. Vocabulary.com accessed 2/5/2020 https://www.vocabulary.com/dictionary/trend

Wadhwa, Chehak. (2020) Top 20 Motion Graphic Animation Trends of 2020. Wwbdew accessed 2/5/2020

https://www.webdew.com/blog/motion-graphic-animation

Yuruk, S.E., Yilmaz, R.M. & Bilici, S. (2019) An examination of postgraduate students’ use of infographic design, metacognitive strategies and academic achievement. J Comput High Educ 31, 495–513. https://doi.org/10.1007/s12528-018-9201-5

Yuvaraj, M. (2017) Infographics: tools for designing, visualizing data and storytelling in libraries. Library Hi Tech News. 34. 6-9. 10.1108/LHTN-01-2017-0004.