Employing theatrical decoration techniques in the public festivities of commercial centers

Raya Company, the owner of the mall (Plaza) on the second floor of Galleria 40 held a celebration on the occasion of the opening of the mall, and the idea of the celebration was built based on a festive day in the streets of ancient Rome, and it was agreed on the way to deal with the celebration as a festival or a celebration in a fantasy way and because the decor is one of the most important elements Which will help to suggest an innovative atmosphere and that the idea is to suggest to the invitees that they are attending one of the festive festivals in one of the old streets and alleys in Italian cities. One of the problems that we faced is the use of theatrical decoration techniques to change the building environment of a place and transfer it to another place, especially with the use of hand-drawing due to itss it possible to use the techniques of implementing theatrical decoration and use it in places and employ it in commercial markets, and how to create an actual image that suggests moving to the old Italian alleys and achieving this, bearing in mind that the place is not equipped for this purpose, finding an accurate method of implementation and expressive of the scenes to move the attendees in the place and create Dramatic atmosphere, bearing in mind that the audience’s role here differed as it moves inside the decor from one place to another, unlike the role of the spectator from a distance only, and the goal is to try to design and create an expressive and realistic artistic image that contributes to confirming the feeling of the attendees And she succeeded in moving them to a different place outside Egypt, but rather he moved to one of the old Italian alleys to integrate the decor with the rest of the elements to achieve credibility, and the nature of the place where the celebration is held is modern and based on the idea of sharp straight lines with its glass windows with the raw material of glass and metal that surrounds the place and has a group shops