Integrate AI Technology Into 3D Advertising

Document Type : Original Article

Authors

1 Advertising Department, Faculty of Applied Arts, Helwan University

2 Faculty of Applied Arts- Helwan University - Egypt

3 Faculty of Applied Arts-Helwan University-Egypt

Abstract

In recent years, the world has witnessed an unparalleled technological development. AI-enabled technology is a term for technical development that develops new tools and equipment for better development and improvement of human life. It is scientific and engineering knowledge that develops prevailing products and services for ease of use, transforming the elements of nature into human-serving tools and relying on intelligence to increase their efficiency and add speed to them.

As a performance idea for problem-solving and not merely technical tools and equipment, it is a humanitarian activity involving the scientific and applied aspects, and it is the product of the compendium of creative human thinking to arrive at a quick solution that helps it to reduce time and effort within a technical material framework.

Many sources of technology have diversified, and their development has gained the interest of the advertising designer. and stimulated his creative energy, which contributed creatively and positively to advertising by improving the end product and increasing psychological attachment to it due to increased visual attraction and diversity of thrills, Each type of modern technology has a different effect on advertising design due to the innovative way in which this type is characterized And it facilitated the way of integrating different types of technology to arrive at an advertising idea and design with different creative goals, It developed especially in 2018 when an electronic revolution took place on social media where a panel won "Space Opera Theatre", implemented by Jason Allen, is the first AI-generated image; As a simulation of a computer's human intelligence, it relies on dynamic algorithms to think and act like it, all that a great deal of data needs to be able to process it quickly produces an advertising design in record time that saves the designer a lot of time and effort, with the design style and idea still pure, AI is a design tool.

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