Volume & Issue: Volume 10, Issue 54, November 2025, Pages 1-902 
Employing Reinforcement Learning to Increase the Effectiveness of Advertising in Digital Gaming Environments

Pages 326-341

Mai Mohamed Abd-Allah Ali Al- Arabi; Salwa Mahmoud; Mohamed Mohamed Mahmood Kamal Eldin


Advertising Campaign Design Systems in Light of Information and Communication Technology Applications

Pages 366-384

Rana Adel Mustafa El-Morsy; Salwa Mahmoud; Assist. Prof. Dr. Mohamed Mahmoud Kamal Kamal


Integrate AI Technology Into 3D Advertising

Pages 493-511

eman Yasser Ali Kamel; Samar Abo Donia; atyat al-Jabri


Utilizing Virtual Simulation Systems to Enhance Product Effectiveness

Pages 637-652

Menna Omran; wesam onsy ibrahim onsy; Mahmoud Abd El Naby Mohamed Abd El Naby


The Impact of Packaging Design on the Visual Communication of Egyptian Brands

Pages 696-714

Marwa mohamed samir mohamed Hassanin; Dina Abboud; Nagwa yehia eladawy Eladawy


The role of the director of photography in employing natural lighting to produce documentaries

Pages 715-729

Ahmed Adly Raslan; mohamed hussien mohamed eissa; wael saber; galal salama


Integrating AI in Gaming: A Journey through Ancient Egypt with “Egyptian Hero” Game

Pages 783-799

RASHA SABER MOKHTAR ABD ELHAMID GOUHAR; Maha Hamdy Mohamed أبو غالى


The Impact of Smart Digital Technology in Designing Interactive Advertising Campaigns

Pages 866-886

Salwa Mahmoud; Tamer abdellatif Abdelrazek; Huda Salah Abdelhakeem ElDafrawy