The Impact of Smart Digital Technology in Designing Interactive Advertising Campaigns

Document Type : Original Article

Authors

1 Helwan University, Faculty of Applied Arts, Advertising Department

2 Helwan University

3 Faculty of Applied Arts Helwan university

Abstract

To achieve a successful declaration of innovative, sophisticated, and effective ideas, technological development and the use of modern technologies must be accompanied by the design of interactive advertising campaigns that are impressive and serve the advertising purpose for which they are designed. Technology has brought about profound changes in the advertising industry, allowing companies to gather consumer information and send advertising messages according to their interests and age. This requires defining the strategy for managing the design plan and the techniques used in modern designs while highlighting the aesthetics of advertising, to improve the level of innovation and innovative design thinking.



Modern technology, including artificial intelligence and analysis of large data, is now an essential tool in this context. These techniques enable companies to make ads for them that meet their needs and interests, thereby increasing the likelihood that consumers will interact with advertising messages. In addition, virtual and enhanced reality techniques can be used to create overwhelming advertising experiments that increase consumer interaction and make them more integrated into advertising content.



The role of modern interactive technologies that have a positive impact on the quality, quality, and modernity of interactive advertising campaigns must therefore be highlighted. This topic will be addressed in this descriptive approach research and will be followed by an analytical study of a series of operational application models of smart digital technology used in the design of interactive advertising campaigns. We will present and analyze several publicity campaigns to illustrate the effectiveness of interactive advertising campaigns in which smart digital technology is applied.



The study includes examples of campaigns that have used techniques such as automated learning to analyse consumer behaviour and more accurately guide advertising, as well as campaigns that have benefited from enhanced reality techniques to provide interactive content with which consumers can interact directly.



In conclusion, the findings and recommendations of the study will be presented. This study aims at how to make use of smart digital technology in interactive advertising campaigns, thereby enhancing the recipient ' s memory of the declaration, reshaping his mental perception, improving his interaction with advertising messages, and increasing the effectiveness of communication. In addition, the study will make recommendations on how to improve future technology advertising strategies to ensure that technological innovations in this vital area can be maximized.

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