The role of social media and the Internet of Things in achieving sustainability goals through advertising

Document Type : Original Article

Authors

1 New Giza University

2 Faculty of Applied Arts- Helwan University - Egypt

3 Faculty of Applied Arts - Helwan University

Abstract

The research deals with studying the relationship between social media and the Internet of Things as tools for sustainable advertising design, as there is an integration between the concepts of social networks and the Internet of Things (IoT). Moreover, connecting things facilitates connecting people to their things, which means a stronger connection of people to their social media accounts. Therefore, social media platforms must be improved to be able to connect things, thus allowing users to better control their lives and modify their services. It is not only about controlling everything, but also sharing every detail of life with friends and the community on social media. For example: using IOT, messages will be sent via Facebook, Twitter, WhatsApp, Instagram, etc., which will lead to integration between them and the collection of necessary data and information about advertising users, their habits, preferences, and actual and future choices. Therefore, social media enters a new era of integration with emerging technology.

The research also discusses the idea that both social media and (IoT Wearables are technologies that are taken into account when collecting relevant data about the target segment. There are differences between the actual use of social media and wearable IoT devices to build marketing strategies in general, as well as differences related to size (SMEs, large companies, and the company’s target market: regional, national, and international markets). In addition, regarding the use of social media and wearable IoT technologies to build marketing strategies, to develop their marketing strategies, it would provide a clearer explanation for developing marketing strategies that adapt to the ongoing technological changes. Thus, these strategies can be used by marketers in future decision-making processes when integrating wearable IoT technologies and social media into their strategies.

Keywords

Main Subjects

Files

Share

How to cite

Statistics