The Impact of Chaotic Street Advertising on Visual Pollution in Urban Environments

In this study, first an analysis to chaos advertising has been conceptualized in terms of chaotic street advertising, which is a type of visual pollution problem originating from the domain of outdoor advertising in urban environments, by reviewing the literature. Then, an empirical research was conducted to measure the chaotic street advertising implementation failure that affects the visual pollution of urban areas. The results indicated that chaotic street advertising expanded into two major failure categories: those related to outdoor advertisements themselves and their surroundings.

Given that the street posters are for local events and services, those enthusiastic enough to see to it would have no need to stick to public places. One possible limitation could be to prohibit the circulation of such advertising to within a defined area around the event or service being advertised, with the distributor required to give an undertaking that all surplus posters not having served their purpose would be removed promptly. However, this would certainly have the adverse effect of increasing the per unit cost of the advertising material. Indeed, a significant number of the current jobs they sustain might be lost as the probability of many events going ahead and of their being economically self-supporting activities were reduced.

Chaotic street advertising is a multifaceted phenomenon that divides opinions. While some see it as a visual blight, others view it as an essential aspect of urban life, contributing to economic vitality and consumer awareness. Striking a balance between these perspectives is a complex challenge for urban planners and policymakers.