Generative Artificial Intelligence A Transformation in the Aesthetic Standards of Art and Design Concepts &quot;An Analytical and Applied Study of Selected Models&quot;

Mahmoud, Sara Rabea Kenawy Mahmoud; Abd El Wahed Mohamed, Sozan

doi:10.21608/mjaf.2024.318159.3490

Generative Artificial Intelligence A Transformation in the Aesthetic Standards of Art and Design Concepts "An Analytical and Applied Study of Selected Models"

Document Type : Original Article

Authors

¹ Department of Decorative Designs. Faculty of Art Education - Minia University-Minia-Egypt

² Academy of Arts - Ministry of Culture

10.21608/mjaf.2024.318159.3490

Abstract

Digital technology is a fundamental force for change, for the phase of understanding and creating art using artificial intelligence for the sustainability of the arts in various forms and their dissemination through modern digital means presents a challenge towards automated creativity. To generative a new type of transformative model by creating a systematic way of thinking to produce a broader range of artworks exploring the concept of technological technology as a creative entity with high precision and faster rates. It brought about a significant transformation and remarkable development in presenting a new concept in the field of arts, Although the entry of artificial intelligence into the art scene has caused many differences in theory and application from the perspective of contemporary art, it has played a key role in expanding the boundaries of what is considered art, and with it, the concepts and aesthetic standards of artistic work have changed. In fact, artistic experiments based on the use of artificial intelligence generative applications have emerged, which possess a large knowledge base in their structure, allowing artists in general and designers in particular to explore new experimental ideas that change and develop from traditional concepts of beauty and design. Therefore, the research aims to analyze selected models of artworks that highlight the possibilities of artificial intelligence in artistic practice by controlling the construction of their creative tools, conduct practical experiments using some artificial intelligence generative tools to create a new design and aesthetic vision in presenting a new concept of digital artistic creativity. Consequently, as an appreciate arts and criticize of knowledge about modern technologies that challenge traditional concepts in the light of art education and the requirements of change.

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