Keywords = Interactive Advertising
The optical illusion of the shadow art and its role in the design of interactive advertising

Articles in Press, Accepted Manuscript, Available Online from 21 November 2022

Abeer Hassan Abdo Mostafa; aliaa hassan; Dalia Mohsen


Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising

Volume 8, Issue 40, July 2023, Pages 531-553

Mostafa Hussein Kamal; Tamer Abdel Latif Abdel Razik; Monika Atef Benyameen


Technical standards to implement Digital out of home Advertising

Volume 6, Issue 30, November 2021, Pages 373-389

nahla gamil; Abeer Hassan Abdo Mostafa; Samar Abou Donia


Pleasure in interactive Advertising

Volume 6, Issue 25, January 2021, Pages 187-198

Ranua Mamdooh Gber Gber


Interactive Advertising In Commercial Centers

Volume 4, Issue 18, November and December 2019, Pages 277-294

mustafa mohammad ibrahim Issa; Atiyat al-Jabri; Samar Abou Donia


The Effectiveness of Mental Energy in The Interactive Advertising"

Volume 3, Issue 9, February 2018, Pages 524-540

Mohamed Azmy; Lamiaa Abd El-karim; Nevin Ezzat