Keywords = digital advertising
Taking advantage of artificial intelligence technology to study the category of details for social media ads that represents empowerment for women

Articles in Press, Accepted Manuscript, Available Online from 28 December 2023

omnia abdelrahman aboelabas; atteyat Mohamed el gabry; Samar Abou Donia


Influence of the advertising idea using the empathy strategy in digital advertising

Volume 7, Issue 34, July 2022, Pages 546-556

Fatma sayed abdelaziz Elsesdek; Nevine Ezzat Gamal; Nagwa yehia eladawy Eladawy


Impact of surprise strategy on digital advertising avoidance

Volume 5, Issue 23, September 2020, Pages 620-629

Mona Younis; Dina Abboud; Rania Farouk